Getting it right What's the most important thing about a text? Usually it's the message. At the same time, an experienced translator will capture all the details contained in the original and take linguistic nuances and readers' expectations into account. She will have a clear picture of the audience in mind and will be familiar with the specialist terminology they use. She will get the tone right and spot any inconsistencies in the original text. She will polish the translation until it everything is just right – and still deliver it on time.   All of which allows you to focus on your core business.